Irv & Shelly's Fresh Picks is a local, organic food delivery business in Chicago. In a market already becoming saturated with the promise of  locally harvested food to your door, FreshPicks has a bit of a challenge.

One approach was NOT attempting to emulate the established competition. So, from the tagline "Healthy, Organic Goodness", to lush fields, a cow cameo and floating tomatoes, FreshPicks has garnered a respectable share of their market.

It also helps that they deliver "great product"!